极光

Domestic Businesses Face Major Hurdles Going Global

Channel integration is highly complex

Multi-platform, multi-device adaptation: connecting to multiple messaging channels simultaneously makes technical integration complex and raises the development bar.

High costs for independent development and maintenance: each platform requires dedicated adaptation, demanding heavy investment and preventing efficient resource allocation.

Limited operational efficiency: siloed channels create data islands, making unified management and automated operations difficult and undermining overall marketing performance.

Low message delivery rates

Restricted push channels: FCM and self-built AppPush have low delivery rates in some regions, and some devices do not support FCM, limiting user reach.

International network and reputation challenges: complex overseas environments and domain/IP reputation issues undermine email deliverability.

Declining user experience: frequent message delays and losses hurt user engagement and conversion.

Service communication is difficult

Language and time-zone barriers: overseas messaging platforms offer limited Chinese-language support, resulting in low communication efficiency and slow responses.

Insufficient localization support: lacking localized operations and technical assistance makes it hard to satisfy diverse overseas market needs.

Delayed after-sales service: time differences slow technical support and after-sales responses, hurting customer satisfaction and business continuity.

High compliance risks

Rapidly changing international regulations: coping with GDPR and other data protection laws creates heavy compliance pressure and high violation risk.

Data security challenges: the entire data collection, transmission, and storage process must be secured to avoid leaks and compliance breaches.

Strict messaging compliance requirements: sensitive terms, sending frequency, and other factors require intelligent control to prevent violations that jeopardize brand reputation and business security.

Omnichannel Customer Engagement and Marketing Automation Platform

AppPush delivery rate99%

Efficient mobile app push notification service

Provides a unified push service across Android and iOS with millisecond delivery and diverse content to improve retention and boost user activity.

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Increase website notification subscription rate by about70%

Real-time website push notification service

Without relying on a mobile app, you can push marketing messages and service notifications to website subscribers anytime, driving higher engagement and conversion.

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Real-time website push notification service

Email delivery rate99.97%

Efficient and reliable email delivery service

Offers stable, efficient email delivery with AI copy optimization and accurate real-time reporting to raise deliverability and inbox placement. Supports SMTP and API integration so email marketing truly fuels sustained growth.

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Efficient and reliable email delivery service

OTP delivery rate99%

One-time password service

Quickly send one-time passwords (OTP) via SMS, WhatsApp, email, and voice to verify users worldwide. Improves OTP delivery and completion rates, prevents drop-offs caused by verification friction, and protects service security.

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SMS delivery rate99%

SMS marketing service

Global SMS reach with millisecond-level response, covering 223 countries and regions.

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Official authorization

WhatsApp Business API service

Delivers a visual interface and easy-to-integrate API so enterprises can send critical notifications, set up real-time automated replies, and manage multi-agent conversations, keeping every business touchpoint closely connected to customers.

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AI strategy optimization

Marketing automation service

Intelligent automation workflows enable precise outreach and personalized marketing strategies that elevate campaign performance and conversion rates.

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