极光

Problems & Challenges in Going Global

While seizing overseas opportunities, companies are facing overseas data compliance requirements, network environments and software ecosystems that are completely different from those in China. The key to maintaining business growth is to deliver messages to users in a localized, refined, stable, and efficient manner.

Problems and Challenges
Product Function
Product Value
Advantages
Customer Case
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Difficulty in Integrating Channels

It is difficult to adapt App Push to multiple phone models to connect with phone makers' channels

It is difficult to connect SMS, email, WhatsApp, and other channels

Multiple platforms are costly in terms of independent development and have low operational efficiency

Low Message Delivery Rate

FCM and the self-built App Push channel have a low delivery rate

The complex international network environment and credibility of domain names make the email delivery rate lower than expected

Black boxes of SMS service providers

Difficulty in Service Communication

Overseas messaging platforms' service support in Chinese is limited

Time differences make it difficult to solve problems in time

High Compliance Risk

Compliance and privacy security under international legal regulation

Data compliance issues: data collection

Messaging compliance issues: sensitive words, sending frequency

Omnichannel Customer Reach

We integrate major customer reach channels and implement intelligent messaging strategies to help enterprises promptly reach customers at a low cost

A higher delivery rate

Message delivery rate is crucial for effectively reach users. Thanks to built-in Email, AppPush, WebPush and SMS channel services, EngageLab stays far ahead of the field in Asia and even the world.

AppPush

Apart from FCM and APNS, EngageLab also supports diverse messaging channels from Huawei, Xiaomi, OPPO, VIVO, Honor, Meizu and other mobile manufacturers, which increases the delivery rate by around 40%.

WebPush

EngageLab supports Chrome, Safari, Firefox and other mainstream browser Web messaging services. The built-in notification authorization functions of these browsers increases the notification subscription rate by around 70%, improving the message delivery rate.

EngageLab helps customers achieve a delivery rate of almost 99% by continuous optimizing messaging policies and specifications, along with cooperation with main service providers.

SMS

EngageLab converges and connects globle numerous SMS service channels, achieving a wide communication range of more than 220 countries and regions and ensuring stable and effective messaging via intelligent routing, with an average SMS delivery rate of 98%.

High cost-effectiveness

The operation plan implementation is highly dependent on the cost of messaging service. EngageLab provides cost-effective pricing solutions for different messaging channels.

AppPush

EngageLab adopts a grading charging mechanism based on the DAU size of the APP, without limiting the number of messages.

WebPush

EngageLab adopts a grading charging mechanism based on the DAU size of Web sites, without limiting the number of messages

EngageLab adopts a grading charging mechanism based on the number of emails sent, decreasing the average service cost by 10~30%.

SMS

EngageLab intelligently chooses optimized messaging channels to reduce service costs while guaranteeing high delivery rate. The platform charges by actual messaging usage, supporting granular expense detail inquiry on certain cellphone numbers with transparency.

EngageLab eliminates platform usage fees and only charges by actual messaging usage. It supports granular expense detail inquiry on certain cellphone numbers for transparency.

More channels to reach customers

The popularity of social apps varies by countries and regions. EngageLab helps businesses reach users quickly and effectively by consistently integrating mainstream channels.

As an official BSP, EngageLab is able to build a closer and more natural connection with over 2 billion users worldwide.

More service channels in the future

WeChat

Facebook Messenger

Apple Messenger

Twitter for Business

Line

Google's Business Messages

Safe and reliable service advantages

We offer strong productization capabilities, a diversified product mix, complete/extensive developer toolkits and industry-leading solutions

High Delivery Rates for Global User Reach

The leading messaging service provider with high delivery rates in Asia and throughout the world

Tens of Billions of Messages Sent Daily

Enterprises send tens of billions of messages daily through our stable and reliable system

Developer-Friendly API

Get the required services up and running quickly with our complete API interface and easy-to-use SDK

Professional Support

Strong expert service team to provide technical support to developers

Customer Case

BYD

Aurora Mobile helps BYD Company Limited(“BYD”) to expand its new energy vehicle business in Europe using its overseas messaging cloud solution (the “Solution”).The Solution offers international services with multi-node access to global servers, overseas networks, and international sending IPs, ensuring customers enjoy high availability of service, exclusive IP resources, and high-quality messaging. Aurora Mobile will help BYD effectively carry out user reach in overseas markets and improve the messaging experience of users. The partnership with BYD demonstrates the industry-wide acclaim and trust that Aurora Mobile commands for its robust technical capabilities and services

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Aurora Overseas Message Service Platform