Marketing Model - A marketing scoring system that helps companies optimize customer group models

Have You Ever Encountered These Challenges?

Problems and Challenges
Product Function
Product Value
Application Scenario
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Unable to convert click rate

A marketing approach focused on click rate cannot quantify final assessment result

Low pass rate

Uncontrollable user base leads to a low pass rate in the application and credit granting process

Cost increase

Unwise increase in click rate will result in a rise in costs

What Are the Functions of Risk Marketing Score?

We provide products that can meet the needs of both existing and new users throughout the entire process of financial marketing.

With years of experience, we offer customers a standard and effective Risk Marketing Score that can be quickly launched and applied.

With extensive data resources and cross-industry service experience, we offer clients customized solutions tailored to their unique customer models.

Why Should You Choose Risk Marketing Score?

Wide Data Coverage

Installed in more than 1.4 million apps in China, our SDKs have covered more than 90% of mobile devices in China, monitoring 1.42 billion active devices each month. Our data cover 2 million+ apps in 22 industries and 206 sub-industries.

Extensive Industry Experience

With years of industry expertise, Aurora excels not only in risk control, but has also built a strong track record in customer acquisition, user segmentation, retention activation, churn re-engagement, and RTA-driven marketing scenarios.

Data Compliance and Fast Update

The data are all collected through our SDKs, which are more compliant and risk-free. With the response time within 200 milliseconds and automated data collection systems, daily data updates can be ensured.

Wide Indicator Coverage

We can fully analyze user behaviors based on thousands of characteristics, and provide traceable financial, population attributes, hobbies, and other related factors based on scenario needs.